Functional Fashion for the Lucky Few
Snoot was founded by Peter Blom, co-founder of Peak Performance. The first exclusive collection consisted of just four exclusive models in 100 numbered copies each in the autumn of 2009.
The founding principle of SNOOT is to combine the strict requirements for functionality and durability of the sportswear industry with the attention to detail and design consciousness of the fashion world. Leisure garments that are beautifully designed, with a modern fit, combined with a high level of functionality – e.g. durability, waterproof/breathable and ergonomic. Why shouldn’t the jacket, overcoat or trenchcoat you wear every day in town have the same performance and durability you expect from the advanced ski jacket you wear for one week a year?
Snoot has brought together a team of specialists, designers, tailors, buyers etc who all have extensive experience and proven professionalism. Some are experienced on the fashion side, others from sports clothing. What they all have in common is a passionate commitment to achieving quality and sustainability, and creating clothing that both they and the wearers can be proud of. Stunningly attractive technical fabrics and materials with the right design, tailoring and manufacturing is the recipe that enables us to attain our goal.
Two years after our first collection we introduced our first women’s collection and today we have a complete range in jackets, overcoats and trenchcoats for all seasons for both men and women.
Snoot is not a mass production company. We prefer to make fewer products, but try to make them a little better. Although they may cost a bit to buy, we hope that in the long run it will prove to be one of your best buys.
Your Good Leisure Jacket Should Be As Good As Your Sports Jacket, Shouldn’t It?
In recent decades, development of technical materials and design solutions has taken great strides forward, giving us superb sports clothing which is waterproof, breathable, warm, ventilated and at the same time lightweight and flexible. Over the same period, however, developments in this kind of functionality have not progressed nearly as rapidly in ordinary everyday clothing and leisurewear. But why shouldn’t the jacket you use most often be able to withstand a storm, or vent out moisture from the inside if you move a lot? With our knowledge of the latest materials, fabrics and techniques it is possible to have the same level of functionality as the best ski jacket or sailing gear – without the need for it to look like pure sportswear.
Functionality of a sports garment, with the appearance of leisurewear. We have one of the main cornerstones of Snoot right there. Just take a look at the jackets here.
The Inside Story
A garment is very much the sum of its details. We therefore use the best fabrics, padding, accessories, like zips, buttons, belts etc that we can find. We also try, to the furthest possible extent, to use the most environmentally friendly options in terms of fabrics, padding and accessories. Now 60-80% of all our fabrics and accessories are either eco-certified or made from recycled materials. Not simply because it feels better to do so, but also because we believe that in many cases the quality is better.